Love Again
Social Media Campaign
Leverage contemporary dating culture through app interfaces, texting, and emojis to expand the film’s brand, delivering punchy edits with a bright, playful tone. The approach introduced levity and intimacy—embracing the familiar rhythms of a romantic comedy.
Creative & Art Direction | Design | Mograph | Editing | Copywriting
Social | 62k Views | 2.3k Likes
The goal was to capture summer fun—holiday-driven, mobile-centric candy-coated joy. These units are part of a larger series that successfully hit the mark, making the campaign feel like a lighthearted love story that was timely and culturally relevant.
Dating Carousel | 1k Likes
Spoofing Bumble, this was a creative opportunity to absorb the film’s character personalities and distill them—with a bit of creative license—into relevant, engaging dating profiles.
Social Cross-Promo | 517k Views | 10k Likes
Identifying opportunities for cross-promotions on social is always a win. Through tight edits and bold graphics, I elevated Celine’s soundtrack placement for maximum visibility. With access to the Outlander catalog, I leaned into an in-world parody and created a bold, period-inspired mashup tailored for lovestruck audiences.