I Know What You Did Last Summer
Social Media Campaign
Reboot! Generate a high volume of social story content from both the killer’s and the public’s perspectives, designed for a mobile-centric, voyeuristic experience that evokes fear and intimacy while building anticipation for the coming horror.
Creative & Art Direction | Design | Editing | Composition
To ensure the experience felt local and legitimate, I leveraged familiar news outlet app conventions, using customized notifications and chat feeds to present in-world image composites through a more relatable and authentic lens.
Stalking Voyeur | The Killer's Profile
I aimed for the units to feel intimate and unsettling, using suggestive story props to create hybrid visuals. Carefully selected film footage was combined with studio-shot killer POV elements and subtle depth-of-field peephole compositing, creating a disturbing, immersive perspective that placed viewers behind the killer’s eyes.
Ring Camera | Stories
To reinforce a local, in-world presence, I incorporated simulated Ring-style sightings—featuring a studio-shot killer composited into custom footage to heighten realism.
Sightings & Chat | Stories
